Those Smurfs marketing folks sure know how to appeal to the kids on that one. The ads are everywhere and the other day, when we were at Montgomery Mall, the Build-a-Bear store was giving away free Smurfs paper hats (in a bid to get you to buy a Smurfs stuffed animal).
What's funny is I remember loving the Smurfs as a kid. But, I watched an episode on Youtube recently and was struck by how dark the series seems to me as an adult (what's up with Gargamel, the evil sorcerer, casting wicked spells in front of a blazing demon-fire at night?). As a kid, it didn't seem dark to me at all. And the current film trailers don't seem particularly dark, either. So, it'll be interesting to see how the kids react to the movie.
If you love the Smurfs and think your kids will, too, FYI that Mocha Moms, a nonprofit Moms group, is offering a group sales pricing to see the film on Saturday, July 30. The discounted pricing is open to nonmembers, as well as members, and includes a Smurfs Academy prior to the movie. This hour-long academy will "be an interactive experience that teaches children everything they need to know to become a Smurf and promote the positive character values portrayed in the film including teamwork, cooperation, problem solving, creativity and individuality." During the academy, children will learn how to draw a Smurf and how to sing the Smurf Song, and get an activity book and face painting. For more information on the group event, visit this site: http://mochasmeetsmurfs.eventbrite.com.